Category: News

Gathering customer data in brick-and-mortar retail

Although brick-and-mortar retail businesses are still able to experience success despite the emergence of e-commerce and giants such as Amazon, it cannot be denied that online retailers have some advantages that make competing less...

Loyalty programs boost sales for Target

In competitive retail environments, finding ways to drive customer loyalty is always problematic. It requires a lot of consideration from a lot of different angles. Your pricing, your customer service, your store layout, your...

Marketers are targeting value over thriftiness

The economy has improved substantially within the past two years since the covid-19 outbreak. However, thrifty spending remains a strong mindset in customers around the nation. There seems to be an attitude of precaution...

Retailers and in-store WiFi

Nowadays, people generally expect to be able to connect to the Web no matter where they go. Whether it’s through the use of a WiFi hotspot or with satellite services like 4G, people in...