Common Mobile Marketing Retail Mistakes
How many of your customers rely on their smartphone throughout the day? Pew Research says that 95% of Americans own a cell phone of some kind and 77% of those are smartphones. In 2011,...
How many of your customers rely on their smartphone throughout the day? Pew Research says that 95% of Americans own a cell phone of some kind and 77% of those are smartphones. In 2011,...
Retail customers have ratcheted up their expectations in shopping because the technology makes it easy to do. But at the same time, retail customers want to be treated as more than a number in...
Customer Relationship Management doesn’t need to be a mysterious subject. But sometimes busy retailers don’t take the time to set up a workable system to make connections with potential & current customers and then...
A recent New York Times article by Michael Corkery asks the question, “Is American Retail at a Historic Tipping Point?” This is a question many retailers wonder about since the industry has changed so...
The way a consumer connects with the retailer determines whether or not that consumer will become a customer in the first place. That is important, but the first transaction is only the beginning of...
When it comes to marketing technology, two things are important. First, the retailer has to use the method that reaches the most people. Second, the retailer has to be able to use that method...
Customers are people, and people like certain things. People like to know that their preferences can be considered. People like reliability, knowing that an expected service is going to be there. People like to...
Direct marketing messages have changed the way retailers can connect with customers. This can be a great thing if you are a consumer who wants to be in on special offers and store events....
Mobile marketing for retailers is different than traditional marketing because it allows you to reach your target clientele when they’re on the move. Using SMS messaging and modern technology, you can send direct messages...
Clienteling is the practice is building long-term relationships with customers based on their purchasing history, product research behaviors, and personality traits. Successful clienteling involve getting to know your customers so well you can recommend...