What’s The Most Important Moment In Marketing?
There may be some who would say that the most important moment in marketing is the point of sale, because that is when the commitment of purchase is made. But while that is an...
Customer Relationship Management
by Mercy Gracy Antony · Published October 12, 2015 · Last modified March 9, 2021
There may be some who would say that the most important moment in marketing is the point of sale, because that is when the commitment of purchase is made. But while that is an...
Customer Relationship Management
by Mercy Gracy Antony · Published May 27, 2015 · Last modified October 13, 2021
When retail management looks at mobile marketing, the focus is usually on customer relations through instant messaging solutions rather than Google algorithms. But the recent Google mobile-friendly update caused so much concern among webmasters that...
Customer Relationship Management
by Mercy Gracy Antony · Published January 26, 2015 · Last modified December 1, 2021
mobile marketing is here to stay. In fact, the recent FCC Auction 97 proves that wireless applications are profitable — profitable enough to invest almost 45 billion dollars just to get the licensing for...
Customer Relationship Management
by Mercy Gracy Antony · Published December 16, 2014 · Last modified December 13, 2021
Mobile marketing has a lot of advantages. It is a great way to connect with customers if it’s done right, because the smartphone is increasingly an essential accessory for daily life. With the best...
Customer Relationship Management
by Mercy Gracy Antony · Published November 17, 2014 · Last modified December 16, 2021
The widespread use of smartphones across all age groups and demographics has instead brought mobile marketing into the category of accepted business operations, and the presence of wifi in a retail store is an...
Customer Relationship Management
by Mercy Gracy Antony · Published October 16, 2014 · Last modified January 3, 2022
If you could survey every person who walked into your retail store, how many would have a smartphone? Mobile marketing is increasingly effective because the use of mobile devices has grown exponentially. It makes...
Customer Relationship Management
by Mercy Gracy Antony · Published September 19, 2014 · Last modified January 6, 2022
Most of us like to offer an opinion, and when that opinion influences the products we buy it’s flattering. The ChainDrive’s best mobile point of sale systems Voting/Poll feature makes it easy to get feedback...
Customer Relationship Management
by Mercy Gracy Antony · Published August 19, 2014 · Last modified January 17, 2022
Using SMS text messaging for Mobile Marketing is an increasingly popular way for retailers to target a campaign, but it takes skill to keep your message focused and effective. Because text messages are limited,...
Customer Relationship Management
by Mercy Gracy Antony · Published July 9, 2014 · Last modified January 17, 2022
When a customer opts in to a loyalty program, they are giving permission to be contacted for future marketing offers. This permission granted shouldn’t be abused by a landslide of bulk generic messages, but...
Customer Relationship Management
by Mercy Gracy Antony · Published May 30, 2014 · Last modified February 3, 2022
Sometimes a marketing trend looks like it won’t keep going strong long enough to get any return on a retailer’s investment, but the mobile marketing bandwagon has proven to be more than a trend....