High-End Jewelry is High-Tech in 2015
“…the future of the jewelry trade hinges on its ability to embrace change — and that means welcoming wearable tech into its showcases.” — Daniel Gordon
This quote is found at the end of a New York Times Special Report on the impact that the desire for a controlled access to technology has on the jewelry lover. In example after example of entrepreneurial endeavors, the goal of the design was a beautiful piece of jewelry one would wear anyway being enhanced by technology.
Jewelry retailers should take note of the expanding offerings being developed. Smartwatches aren’t mere bands of rubber any more. Bangles can change color to match the outfit and help you find your phone. Many items can be programmed to vibrate or flash if an important call comes through to your phone and be a fashionable accessory at the same time.
Some do more than act as high-end pagers for a smartphone — one design is based on the traditional locket but displays images and messages from loved ones and adds the ability to connect.
Jewelers Have Always Met Technological Challenges
A look at the history of jewelry shows many cases of the jeweler utilizing current technology to create beautiful items for wearing. The pocket watch, and later the wristwatch, are perfect examples of blending beauty and function. This current demand for a new blend of beauty and function is a natural extension of the way life is lived today.
In order to be ready for the challenges of staying relevant to your market, jewelers need to be embracing technology to meet the challenges of today’s jewelry retail management. Software designed to integrate all the facets of your changing business prepares you to meet any future challenge by being fully optimized and functional today.