Keep Customers Coming With Events
One of the best ways to showcase the unique advantages of your department store is by hosting events your customers are interested in. ChainDrive’s retail management software equips you with the detailed information and analysis that lets this planning be practical. Use the Customer Relationship Management tools to know your target audience, and create a series of events that will reach each segment.
Event Possibilities That Highlight Your Store
Your customers come in the door for certain things. If you plan an event for each department on a rotating basis, you stand a good chance of bringing the same family back any number of times.
- A Back to School Organizing Event with workshops on setting up homework stations using your store’s inventory can bring in parents looking to improve last year’s report cards by giving their student a good place to study. Area schools may have staff that could come in as an expert panel to answer questions.
- An Off to College Event can showcase dorm room amenities and practical suggestions for living with room mates. If your store offers shipping, suggest sending stuff ahead to be picked up at school. Local banks and credit unions often look for events where they can offer their services, and school financing or budgeting may be welcome workshops here.
- The Empty Nest Event can give parents who are adjusting to a no-kids lifestyle some suggestions on what to do with extra bedrooms, cooking for two, and more. How about a decorating upgrade workshop from the home furnishings department?
- Brand New Baby Events can be scheduled throughout the year with local health organizations explaining safety regulations for furniture and car seats, nursery ideas, parenting workshops, and more.
The ideas for your store’s events should come from the combination of what you sell and who your customers are. That ensures the offerings will be customized for your market, and your customers will show their appreciation with increased loyalty.
A well-managed department store needs an integrated retail solution that takes all the various factors of your establishment and knits them together into a seamless, functioning flow of profitable practice. ChainDrive gives you the tools you need to be successful.