Are You Linking Both Sides Of The Screen?
Some web stores don’t seem to have much connection between what is on the site and what is actually available to purchase. It’s like the screen is a dividing wall between the customer hoping to find a product and the business providing that product. Activity happens on both sides of the wall, but communication only happens when the system updates and your staff picks up that day’s orders. Eventually, there are fewer orders because the two sides of the screen do not connect efficiently.
ChainDrive’s E-Commerce Gateway gives you the link between what happens from the customer’s online perspective and the reality of your retail business functionality; both sides of the screen. Your customers expect your web store inventory to be updated in real time and their purchasing to be easy to do and easy to track. Customers who are frustrated by consistently out of date information will just go somewhere else.
The interface between the sites your customers purchase from and your centralized database is integrated and seamless with E-Commerce Gateway. You will be able to analyze cross-channel sales and adjust strategies to current conditions using accurate, real-time information. From your side of the screen, all the details of purchasing, receipts, allocations, transfers, adjustments, promotions, shipping, and more, are available for analysis and action.
From the customer’s side of the screen, products are easy to find, easy to compare, easy to purchase, and easy to track. When they get their order it is easy to return if not satisfactory. The result is a customer who is willing to be loyal to your business and purchase more in the future.
E-Commerce Gateway is the vital link between your web store and your back office. It can turn the dividing wall into an open opportunity on both sides of the screen.