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Whether you are a brick-and-mortar retail operation or strictly an e-tail company, you’ll have to figure out the most effective way to manage your Web fulfillment processes. You can try to re-invent the wheel...
Being a retail operations manager today is a lot more complex than it was 25 years ago. With e-commerce and Web integration becoming more important by the day, not to mention mobile interaction, you...
E-commerce has grown into a worldwide industry that will become more than it is today. In fact, according to Steve Case, found of AOL, the Internet is about to enter into a whole new...
Customer Relationship Management has always been primarily a connection between a retailer and those who rely on the products and services provided. This human connection is the reason why people decide to shop at...
Customer Relationship Management -CRM- should not be something that looks the same for every retailer because it has the potential to be as unique and irreplaceable as every retailer hopes to be. Three things...
It’s one thing to be meticulous about capturing all your customer data — the shopping patterns, purchases, demographics, etc. But it is an entirely different thing to know what to do with all that...
One of the best things about today’s technology is the way that customer relationship management (CRM) data can be captured and utilized. For Sporting Goods retailing, this means customer preferences can be analyzed for...
Social media is far too influential to be ignored, particularly when it comes to retail shoppers. The reviews and recommendations of those on sites like Pinterest are a powerful marketing force. As a result,...
Every time a department store goes out of business, the details are discussed and re-discussed by department store management hoping to avoid the blunders that caused the failure. Of all the many variations of...
Part of the challenge in Customer Relationship Management is figuring out exactly how to motivate customer loyalty. Your customers are bombarded with warnings about ID theft, overwhelmed with small print on privacy agreements, and...
