3 Customers That CRM Software Should Consider
The primary definition of consider is “to think carefully about, especially in order to make a decision.” This careful thinking includes collecting the pertinent data, analyzing the information, and acting on that analyzation. Customer Relationship Management Software for retailers should be designed to make these processes coherent and effective. But CRM is about customers — past, present, and future — and CRM software needs to make their data accessible for consideration.
Past Customers
If CRM software is to be useful, it must collect customer data, store it in a centralized database so the entire multichannel information is accessible, and provide multiple ways to utilize that data. Software that can categorize, tag, and filter according to the specific decision being considered is useful. Software that is incapable of accessing historical customer data is not.
Present Customers
If CRM software is to be practical, it must be able to perform the functions needed in real time. That might be customer look-up of past purchases to make sure an item will fit. It could be changing the mode of contact from email to text so a customer can get notifications immediately. Whatever present customers may request, CRM should be able to give them.
Future Customers
If CRM software is to be profitable, it must be capable of the function required in the future. Individualized marketing promotions or product recommendations based on past purchase, loyalty program updates, and other incentives need to be accurately targeted for effectiveness. Today’s retail customer knows the technology is there for customized marketing, so why annoy that customer with non-specific promotions? CRM software has to perform effectively long-term and meet the challenge of change.
ChainDrive CRM
The software designed by ChainDrive has features that have been carefully considered. The Customer Relationship Management component of ChainDrive’s Integrated Retail Management Solution includes the tools experienced retailers have requested, like customer look-up, multi-channel connection, customized marketing, and more. Past, present, and future customers are kept in mind, and CRM is optimized.
