4 Ways Sports Retailers Can Sell More Product

Merchandising is the fine art of showcasing your products so that you sell more of them. It’s more than just putting products on a shelf, but it does entail that. For sporting goods retailers, selling more product doesn’t necessarily mean balls and athletic gear. It could mean other things. Here are 4 ways you can sell more sports equipment and sports-related services.

1. Analyze coming trends – Sportings goods is one of those specialty retail areas where trends can define the sales graph. You see in athletic equipment, sportswear such as shoes and jerseys, and other sports-related merchandise. Understanding the current trends of the market is a sure way to sell more product. You’ll keep the right stuff in stock and avoid the products that won’t sell.
2. Manage seasonal inventories efficiently – Sports is an intrinsically seasonal business. Knowing when to begin order and stocking your shelves with seasonal sports merchandise is key to managing your seasonal merchandise more effectively. Not only do you need to know when to order, but you should know how much to order to get you through the next sales cycle.
3. Get in on repairs – Every athlete knows that once you break in that favorite piece of equipment, you don’t want to let it go until it has outworn its time. That’s why sporting good retailers can earn additional revenue by repairing equipment or offering repairs over the counter to their customers. You’re more likely to sell more new merchandise if you get your customer in the door with a repair order.
4. Serialize your merchandise – Inventory management is about more than ordering product and putting it on the shelf. You’ve also got to organize it intelligently and track it from the vendor to the customer, including within your own warehouse. Serializing your products can help you do that more efficiently, and more effectively.

Sporting goods retailers have a special mission. You can perform your mission better with these 4 ways of making your customers happy.