4 Ways To Mess Up Web Order Fulfillment
Retailers today must be willing to sell online or see their customers buy from a competitor who has an online presence. Selling online means that web orders must be fulfilled, a process that can easily be messed up when retailers make mistakes in four common ways:
- Administrative errors can result in wrong information being posted. Examples include inaccurate product descriptions, the wrong item being shipped, or an item being out of stock when it was listed as available. The average consumer has little patience for dealing with these errors because it is very easy to find another source online for the desired product.
- Pricing problems often arise from incorrect data, inaccurate analysis, or delayed updates. The average consumer is very interested in the price being paid, so retailers must get this one right or lose a customer. Price management must be highly advanced, consistent, and competitive in order to be effective.
- Shipping issues like poor packaging, address mix-ups, lack of tracking in transit, and limited level options. The average customer, having ordered online, appreciates shipping options. Once ordered, they look for tracking to know what is happening with their order. An address mix-up might get a pass if they still get the order, but poor packaging causes problems even if everything else was perfect.
- Improper training increases the chance of human error in the web order fulfillment process. Staff must be taught how to utilize the software tools being provided so they can pick orders correctly and accurately. They also need to understand the importance of packaging so that items are not damaged in transit or that shipping costs are needlessly high. Professionally trained staff members are valuable assets to a business.
Each of these areas must be effectively managed so that operating an online channel is profitable. The solution for these potential ways to mess up web order fulfillment is ChainDrive.
Because ChainDrive is an integrated retail management software suite that is professionally designed and supported, administrative errors, pricing problems, shipping issues, and improper training no longer need to be pain points. The software is designed to be flexible and user-friendly. It also is customizable and client support is available 24/7. Using ChainDrive to deal with the ways web order fulfillment could be messed up stops potential problems before they can start.