5 Things Your E-Commerce Gateway Needs
- Product & Price Management that analyzes cross-channel sales and leverages a centralized database. This way, all the information is accessible for adjusting buying strategies to meet current market demand, and the effectiveness of price adjustments or promotions are accurately analyzed for optimal action.
- Interface Capability links the web store and the database for consistent, reliable updates. A free flow of data across the enterprise, appropriately accessible and integrated between applications, maximizes retail management.
- Customer Relationship Management is simplified when customer information is easily captured. Targeted marketing, loyalty programs, and other promotions are the result of an analytic process that provides insight into customer preferences. Improved customer relations results in profit for retailers.
- Inventory Control is a complicated process that does not stop when the doors close at the brick-and-mortar locations. Online is open all the time, so real-time inventory monitoring is, too. Purchases, receipts, allocations, sales, transfers, in-transit, on-hands, and more, need to be simultaneously monitored for appropriate action.
- Order Capture is an important part of the E-Commerce Gateway because this is where wishes become purchases. The Order Decision Engine begins the fulfillment process. Once the order is verified as ready to ship, confirmation is sent to the shopping cart so payment can be processed.
Retailers need to be able to integrate their various channels so that their investment is profitable. Utilizing ChainDrive’s E-Commerce Gateway is an excellent way to accomplish this integration. Connecting the points along the supply chain and meshing the operation from front to back allows a cohesive flow of information, making the addition of an E-Commerce channel a profitable asset rather than a painful experiment.