5 Ways to Establish Sporting Goods Dominance in Retail
When it comes to sporting goods retail, the leader in your community is the store that can best demonstrate its customers’ needs. If you cater to professional athletes, you’ve got to carry the best pro sports equipment. If your audience are little league or amateur athletes, then you need to carry merchandise that appeals to that audience.
The following five tips should help you stay on the straight and narrow of the sporting goods retail path no matter who your audience is.
- Manage the seasons – Sports is a seasonal activity. Baseball is in the spring, football is in the fall. You’ve got to be able to carry the right sports merchandise for the right time of year. For that reason, make sure your retail chain has the best merchandise management solution possible, one that can help you manage the seasons.
- Size and trend analysis – Every sport is different, and every athlete is different. You need a way to manage your products and the sizes you carry. But you also need an intelligent way to analyze the trends in each of the sports you cater to. If you carry the best merchandise, you’ll attract the right customers.
- Manage repairs – Sports equipment breaks, and athletes may want to repair the equipment rather than purchase new. If your retail store repairs sports equipment, you need a solution that can help you manage the process seamlessly.
- Track your inventory – Inventory tracking and monitoring is very important for sporting goods stores. You want to be able to keep tabs on every SKU and on every product so that you know your inventory counts at all times and are able to allocate and replenish your inventory intelligently.
- Bulk orders – What happens if you’re ordering for an entire team. That high school football team that needs 30 or 40 helmets and at all various sizes has more specialized needs than a group of parents ordering their little league sport. Managing team orders requires a special set of skills and a specialized retail management solution.
When it comes to sporting goods retail, the store that wins is the store that can meet all of its customers’ needs.