Do Your Customers Feel Safe Enough To Share?
Security is a word that resonates across the board in retail. There’s the physical security of the brick and mortar storefront, where customers want to feel safe and you want to prevent shoplifting. There’s the financial security at your point of sale, where credit card data is exchanged and money is handled. And there’s the ever-present threat of data theft, intimidating potential customers from sharing personal information and gaining the benefits of your loyalty programs.
Every time a news report of a major retail data breach is circulated your average customer thinks about not sharing their information with any retailer they deal with. It’s just human nature to wonder if they will be next. It’s also human nature to decide security measures like PINs and passwords are too much trouble and maybe ID theft won’t happen to you anyway. If a data breach affects your retail business, those same customers will be the first to complain. So collecting customer data across all the channels you manage is a balancing act between the need for security and the need to have the information that allows you to drive customer loyalty and retention by targeting offers and rewards.
ChainDrive’s Customer Relationship Management Software has been created by a team of designers who are experienced in both retail management and software development. What’s more, we work with you to get your system customized the way your business is set up, including the critical subject of security. We also will be there for you when you need support in the future. We know that your customers need to feel safe about sharing their information, and we know that you need that information to figure out your best retail management strategies.