How Often Do You Freshen Your Displays?
Experts in the home decor industry suggest that you re-merchandise something in your store every day. They aren’t talking about a complete overhaul, but of daily freshening the array of products on the shelves or in your displays. People just tend to stop seeing what is familiar, but they dislike being disoriented by not seeing anything familiar. Therefore a balance is needed between the two extremes.
Home decor retailers face the challenge of inspiring their customers to keep changing what is familiar – their home. Nobody wants to constantly be switching sofas, but we all do enjoy a little variety if we can see how it is possible.
One way to do this is having a few areas that showcase a constant stream of vignettes giving the shopper ideas for their own home. Grouping a variety of categories in one attractive spot will mimic what your customer is hopefully doing – buying a variety of home decor products to enhance their home. For example, a lamp and some curios on an end table beside a chair can be updated by changing the accessories on the table, the pillows on the chair, and eventually the lamp or the chair. Most people will not change the lamp or chair as quickly as they change accessories in a room — and you have shown them how to do it with your merchandise.
If, every day, you change one or two things in the store; the result will be a consistently fresh flow of ideas for the regular customer. And that will result in more sales. It also can result in more management challenges unless you are using ChainDrive for Home Décor. This is the perfect way to keep an accurate grasp across all your channels and manage every detail, even multiple sales commissions in the same transaction. It lets you sell the way people buy; all the different stuff from all the different departments in one cart, with the idea to go home and put it together like the display they saw in your store.