Make It Easy To Buy A Lot
Merchandising is a basic part of retail life, so for the professional retailer, it’s easy to shop for yourself, right? Well, not so much for many folks because there’s so much to choose from. If people who buy stuff for a living have a hard time choosing what to buy, imagine the task for the average shopper! Many of us just grab what will work and is easy because we have too much on our to-do list.
Make Sure Displays Lead To Sales
Simply putting out individual components of an outfit forces the shopper to create their own outfit, something that sounds like a good idea but doesn’t work for most busy people. Many of us need to see how the pieces fit together before we see why that individual piece is essential. This is true in apparel, sporting goods, and many other types of retail.
Many busy professionals will love what they see on the mannequin display and want to purchase the whole outfit or some components. Merchandise related to that display should be right there beside it, with adequate signage. If your product is a favorite Pin on Pinterest, let it be known! Social media like Pinterest is a powerful trigger for sales.
When a shopper has to hunt for all the pieces of the outfit they like, most will give up in busy seasons. Holiday shopping in particular benefits from making it easy to see the look and pick up the items that contribute to that look. Other colors or related styles give the opportunity to personalize an outfit without losing the effect.
Equipping sales staff with mobile assistants and access to inventory details will allow them to provide information to shoppers. If there is a customer loyalty program in place, the staff can suggest items that will enhance previous purchases.
Make The Shelves Full Of The Right Stuff
It’s easy to keep the right inventory on hand with the right software. This is because a good merchandising tool does not stand alone — it’s part of an outfit that becomes a complete solution. ChainDrive’s leading-edge simulation, purchasing, allocation, and replenishment methodologies are built into a merchandising component that is part of a completely integrated retail management solution.
With the right software suite, the decisions about what to buy are made logically and easily because the tools are designed by retailers who know the challenges retail managers face.