What If Your RMS Needs Tweaking?
You probably read this title and thought, “retail management systems ALWAYS need to be adjusted,” and you’d be right. There are too many variables to get stuck in a rut and stay profitable in retail.
For instance, the Federal Trade Commission is hosting a series of seminars on Emerging Consumer Privacy Issues and they just looked at mobile location tracking. If you heavily invest in software that tracks your customers’ buying habits in the store, how will you tweak it for potential opt-outs or unseen restrictions that show up down the road? The technology is usually going to come before the reactionary legislation. Retailers have always tried to keep track of customers, but today there are a lot more ways to do it.
The next seminar, on Alternative Scoring Products, meets March 19, 2014. This is another facet of retail marketing that didn’t exist in its current form a few decades ago. As retailers look for efficient ways to increase sales, technology is a logical way to collect, compile, analyze, and utilize data. But as the use expands there will be adjustments — tweaking — to get balance between privacy, permission, and profit.
This issue makes the whole idea of support services one you need to consider when choosing a software package. Your business fluctuates in response to many factors and your software should be able to adapt, but most retailers don’t have time to figure out how to adapt it.
With RMS Management Services, ChainDrive provides the ongoing support to keep your integrated retail management solution viable. It isn’t enough to get what you need for today’s success, right? You also need to know that you can deal with tomorrow’s challenges successfully.
Since the ChainDrive system is customizable from the beginning, and we are the folks who design it and customize it, we know how to tweak it. In fact, every client care team is trained on the unique implementation of the specific ChainDrive customer. What’s more, the support is available all the time, no matter when you call.