Cross-channel Retail Works Best With Mobile Assistants
Cross-channel retail management is most effective when a sales force is equipped with the ability to access every channel necessary to answer customer questions, update customer accounts, and meet the customer’s needs appropriately. A mobile assistant provides all the information at your staff members’ fingertips, but only if the device is integrated with your centralized database.
A mobile device equipped with the appropriate software will be able to access the inventory across the chain and include warehouse or website. With that access, complete product descriptions, size, and price should be available so that the exact item a customer is looking for can be found. Being able to provide exact location and availability of that product allows the salesperson to reserve it. It is an equally simple matter to have it sent where the customer wants to pick it up (with email confirmation) or shipped to their home.
Customers Are Cross-Channel So Staff Should Be, Too
The reason why the mobile assistant is the logical “best tool” for retailers is that it provides the sales force with the same type of experience that today’s retail customer expects to have. When a shopper can whip out their smartphone and go to the store’s website while standing in the building, they expect the sales force to be able to do the same thing and hope that the assistant can access more information than they would.
If the shopping experience is cross-channel, the retail management should be cross channel retailing too, and staff should be prepared to be equally cross-channel. ChainDrive Mobile Assistant Software is the perfect tool for integrating the many facets of retail into one seamless end-to-end experience.