Don’t Drown In Big Data
If “getting information off the internet is like taking a drink from a fire hydrant” as Mitchell Kapor famously said, then getting a handle on the big data pouring into a retailer’s sphere is like trying to take a drink from Niagara Falls. An estimated third of companies will be facing one petabyte of data by the end of the year (that’s one million gigabytes) and it only will increase as customer data collection improves. Niagara Falls generates a lot of power, but that only has happened as the potential power was harnessed and utilized.
The data available to retail management must be harnessed and utilized, too. An integrated retail management software system will act like a power station, taking the streams of collected information and transforming it into effective solutions for your business. ChainDrive’s Professional Services will provide the detailed and specific support to put that system into place.
If your data is siloed in the various channels of your business, it is isolated and loses effectiveness. The integration of that data builds bridges and connects your various channels to become efficient. From end-to-end, you are able to see and analyze data as needed to strategize for the future based on your own historical information and real-time input.
The Professional Services team at ChainDrive are like the architects and engineers of the power station at Niagara Falls, developing a working solution that harnessed a relatively small portion of the massive amounts of water rushing by and transformed it into useful electricity. They didn’t need all the water in order to do what they needed to do.
You don’t need all of Big Data to be successful in your retail business because what really matters is what you do with the data your own enterprise collects. Let ChainDrive’s Professional Services team show you what is possible.