Why Every Retailer Should Have an E-commerce Gateway
In June 2018, 49% of the world’s Internet users were in Asia. Only 8.2% were in North America. However, Europe had 16.8%, and Africa had 11%. What do these percentages mean in terms on population?
- Asia had over 2 billion Internet users
- Africa had almost 500 million
- Europe had over 700 million
- North America had nearly 350 million
While it might look like North America has some catching up to do, these numbers represent 95% of the total population whereas in Europe, Asia, and Africa, it’s 85.2%, 49%, and 36.1% of the total population, respectively.
When almost 100% of the population in North America is online, you can bet that every retail store serving them needs to be online too. And that’s why your retail chain should have an e-commerce gateway.
What an E-commerce Gateway Can Do For Your Retail Operation
An e-commerce gateway makes it easy for you to manage your retail operations end to end. That includes brick-and-mortar stores as well as your online store. It also makes it easy to collect real-time data on your customers, your stores, your products, and your entire retail operation. The more data you have, the more efficiently you can run your retail chain.
Another benefit to having e-commerce gateway is you can prioritize your fulfillment much easier, much more profitably, and efficiently. Your entire merchandise distribution system can be tracked and monitored 24/7–in real time.
Of course, all of this is great, but if you can’t manage your customer relationships, so what?
That’s another benefit to having an e-commerce gateway. Your customer relationship management practices are easier to stay on top of. Remember, the more data you have on your customers, the more efficiently your operation will run. An e-commerce gateway makes it easy to collect the right information on every customer so you can maximize your sales opportunities.
These are the reasons why you need an e-commerce gateway for your retail chain operation.