3 Différences dans le B2B Soutien
Business-to-Business (B2B) customer support has to be a little bit different than customer support for individuals who purchase products or services. There are many ways that these two types of support differ, but three stand out:
- Business client companies invest far more money and research into purchasing services and products than an individual can. The companies that provide B2B services and products tend to have fewer customers with larger accounts. Purchasing is multi-stepped and complex, taking far more time.
- S'attendre à des entreprises soutien professionnel to be geared toward the goals of the business client rather than focused on product. Contracts last for years, relationships are carefully developed, and purchases are the result of research and rationale rather than impulse-based. As a result, the best B2B customer support is highly specialized for each account and emphasizes the goals of the client.
- Businesses are comprised of multiple users of a B2B product or service. Therefore, support teams can potentially be handling questions and solving issues for many users on the same account. This is far different in practice than dealing with individuals. One example would be supporting a store’s staff for Point of Sale software use.
While there are differences in providing support to a business client, the relationship of business to business is made up of long-term relationships between individuals. When you become a ChainDrive customer, our Équipe de Services professionnels works with you to develop the planning, implementation, and deployment that accomplish your goals. This is the foundation for a long-term relationship that keeps every individual in your company able to use our integrated retail management software effectively.