Site e-commerce présente-il une crise ?
Every year, Black Friday shoppers descend upon malls, shopping centers, and department stores to purchase gifts for their loved ones, but there has been another phenomena taking place in the last 10 years. More and more people are doing their shopping online. For Black Friday 2021, we anticipate a robust spending appetite. According to a recent poll conducted by Offers.com, buyers are searching for value and offers, but they have no plans to cut back on their spending once the epidemic fades. We estimate that online Black Friday sales (combined Black Friday and Thanksgiving spending) would reach $17 billion this year, up 20% from last year. This may at first sound like a crisis looming for retailers with brick-and-mortar stores. But is it?
Retailers can respond to this information in one of two ways. You can see it as a crisis that is leading customers away from your store, or you can see it as an opportunity to reach more customers through e-commerce. We would like to suggest the latter option.
Why E-commerce is An Opportunity, Not a Crisis
Customers are going to shop where customers are going to shop. You can advertise your store, your products, and your brand, but customers are going to make buying decisions based on what is important to them. Your goal as a retailer is to present to customers what is important to them. That’s why e-commerce is more of an opportunity than a crisis.
We’re not saying you should close your brick-and-mortar stores, but it has been proven that multi-channel retailing works. If you don’t get customers to buy from you through one channel, present another one.
Avec Passerelle de Commerce électronique, you can link your online customer interface with your retail back end operations and manage both channels from one solution. With more people making online purchases, there’s no reason you shouldn’t make online purchasing available to them. By using one operations management tool for your brick-and-mortar business and your e-commerce channel, you will save a bundle on technology costs.
Le meilleur de ChainDrive passerelle de paiement for ecommerce allows you to manage your products and prices, control inventory, manage customer relationships, and capture and process orders online, and you can integrate it easily with an solution e-commerce you already have in place.
Analyser la clientèle ventes à travers tous les canaux
Il y a très peu d'opérations détail des outils de gestion qui vous permettent de gérer les ventes de l'ensemble de vos canaux–en ligne et hors ligne. passerelle de commerce électronique d'are is the best payment gateway solution for retailers which gives you the power to set prices, ensure you have the proper amount of each product on hand, and empower every customer you have with real buying decisions, whether they purchase from your website or in one of your physical stores.
With this kind of functionality, there’s no reason why you shouldn’t sell your products online as well as off line. It’s not a crisis. It’s an opportunity.
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[…] we’ve said that e-commerce is a big part of today’s retail business and that all retailers should have an online presence. Still, you can’t ignore that people […]
[…] we’ve said that e-commerce is a big part of today’s retail business and that all retailers should have an online presence. Still, you can’t ignore that people […]