Votre bijouterie a besoin d'une présence en ligne stratégique et soignée dans le marché numérique compétitif d'aujourd'hui. Les consommateurs sont de plus en plus à l'aise avec l'achat de bijoux en ligne et sont beaucoup plus susceptibles de faire des achats coûteux en ligne qu'il y a quelques années.
Digital marketing has penetrated every industry over the past decade. In order to keep up with this ongoing trend, luxury brands have also begun to embrace the opportunities of the connected and mobile world. Establishing and maintaining a strong online presence can help your business thrive and reach new levels of success, and it will become increasingly essential for future growth. We’ll take a look at what an online presence is, why it’s important, and how to set up and master your digital presence.
What is Online Presence?
The concept of “présence en ligne” is often confused with having an online store or website. However, these are two entirely different things. Simply put, a robust online presence means that buyers can easily find you online.
It’s not just your website or online store but your entire existence on the web! This includes your social media, buyer reviews, local listings/directories, SEO ranking in search results, etc.
How Important is an Online Presence for Jewelry Retailers?
It’s no secret that today’s shoppers spend a lot of time online. The value of the global online jewelry market is expected to grow at a compound annual growth rate of 15.5 percent and reach $58.9 billion by 2027.
Most shoppers start their product research online but buy in-store, giving rise to the online research and offline purchase (ROPO) trend. So, to stay relevant and meet shoppers’ expectations, retailers must have a strong online presence.
Voici quelques raisons convaincantes pour lesquelles les acteurs du marché de la haute joaillerie devraient se tourner vers les campagnes numériques et Solutions de commerce électronique pour se connecter avec les consommateurs d’aujourd’hui, férus de technologie.
- Amélioration de l’image de marque
- Augmenter la portée et l’engagement des clients
- Accroître l’accessibilité des produits
- Suivre les tendances modernes de consommation – Entreprise disponible 24h/24 et 7j/7
- Offrir des expériences uniques mais similaires
- Développer des campagnes marketing ciblées
- Augmenter la satisfaction client
10 façons d’accroître la présence en ligne de votre bijouterie
1. Les informations locales doivent être exactes
You’d be surprised how many business websites don’t contain the key information that customers look for when deciding whether or not to visit your store. This includes address, services, directions, hours of operation, and phone number. Consumers expect your website to be as good as those of major retailers; most people will get their first impression of your business from whatever comes up online.
2. Offer a Mobile-Friendly Website
A website for your jewelry store is important because it is your virtual storefront. It conveys your brand, provides visitors with key information about your offerings, and allows people to reach you.
Mobile searches drive in-store visits: According to Google, more than three-quarters of users who search for products, services, or businesses on their smartphones visit a physical store within a day, and 28% of those visits lead to a purchase. If shoppers can’t view your website on a mobile device, they will go to your competitors. Your website should be designed to adapt automatically to the user’s device. Having a mobile-friendly website also has a direct impact on your online presence. Mobile-friendliness is one of the main factors used by Google to decide your website’s ranking.
3. Optimize Your Local Search Listings/ Directories
Online directories are popular places for potential customers to find your business.
Google My Business (GMB)- Google My Business is one of the best ways to increase a jewelry store’s online visibility. Therefore, if you are a jewelry retailer looking to establish an online presence, creating a GMB profile is the first step to getting chances to rank higher in Google search engines and Google Maps.
Yelp and Yellow Pages – Claiming your business on Yelp and creating your free listing on Yellow pages are essential steps to optimizing the local search. Your presence in these directories associates you with your specific geographic location and demonstrates your legitimacy to potential customers.
Local Directories – Vérifiez si votre chambre de commerce ou d'autres associations locales d'entreprises disposent d'annuaires répertoriant des entreprises comme la vôtre. Être listé dans de tels endroits montre un sentiment d'appartenance à votre communauté, ce qui attire de nombreux clients.
Enfin, gardez toutes vos inscriptions à jour et actuelles.
4. Listez vos produits en ligne avec Google Shopping
Les annonces de stock local (LIAs) de Google permettent aux détaillants d'afficher les produits en stock dans leur magasin lorsque quelqu'un effectue une recherche de produit pertinente.
Lorsqu'un acheteur clique sur l'annonce, il est redirigé vers la page de votre magasin. Là, il peut consulter votre inventaire, les promotions en cours, l'emplacement, les itinéraires et les horaires d'ouverture.
You can increase your online visibility by integrating Google Shopping ads into your online business strategy while increasing traffic to your physical store!
5. Engage Shoppers with Social Media
Social media is essential to building a strong online presence. Keeping them updated takes work, but they have great potential to help your business thrive and reach new levels of popularity.
Create an Distribution omnicanale de bijoux and a social presence on Facebook, Instagram, Pinterest, and Twitter. Posts with photos or videos get more attention, so share catchy images of your products and store. Promote jewelry store sales and events, but make sure your social account doesn’t feel like an advertisement. Encourage shoppers to follow you by offering discounts and exclusive offers only to people who follow you on social media. Once you’ve built an audience, reinforce your success with social media ads. These can reach very specific groups of customers. Make sure the contact information for each profile is up to date and link them back to your website. Conversely, be sure to link from your website to all of your social profiles.
6. Cultivez vos avis et évaluations en ligne
De plus en plus, les acheteurs se fient aux avis pour les aider dans leurs décisions d'achat. En fait, 90 % d'entre eux lisent les avis en ligne avant de se rendre dans un commerce.
C'est pourquoi la gestion des avis clients joue un rôle important dans la construction de votre présence en ligne. Répondez rapidement aux avis négatifs en poursuivant la conversation en privé jusqu'à ce que vous puissiez résoudre le problème avec le client. Obtenez davantage d'avis en mettant des liens vers vos avis en ligne depuis votre site web et en encourageant les clients à partager leurs opinions sur votre entreprise en ligne.
Cela instaure la confiance et la crédibilité auprès des acheteurs ciblés. Cela contribue à son tour à augmenter votre visibilité en ligne et vos ventes.
7. Favorisez la découverte numérique via une place de marché
Marketplaces have changed the way people shop, and Amazon is undoubtedly the world’s leading online marketplace. To make the most of a digital marketplace, you need to stay competitive, which can be difficult to do with an ever-changing platform.
Align your messaging, descriptions, and brand voice and ensure consistency across your platforms. To compete with established brands, you need to show consumers your reliability and consistency and be visible.
8. Offer Personalized Marketing
Personalization can be a powerful tool. Experts stated that 74 percent of marketers say that targeted personalization increases customer engagement. Yet, despite this, 70% fail to personalize their marketing emails.
De plus, les entreprises qui personnalisent les expériences web voient une augmentation moyenne de 19 % de leurs ventes. Cela inclut une adresse de réponse dans les newsletters, discuter avec vos clients sur les réseaux sociaux et envoyer des e-mails personnalisés. Soyez accessible. Surtout, évitez de paraître trop corporatif.
9. Concentrez-vous sur les produits et services de niche
Allier les objectifs commerciaux aux solutions numériques peut aider magasins de bijoux à stimuler les ventes tout en garantissant la continuité de la marque et en offrant de nouvelles façons d'interagir avec les consommateurs. Il est beaucoup plus facile et moins coûteux de développer des stratégies ciblées. Il est peu probable que vous puissiez séduire tout le monde, concentrez-vous donc sur ce que vous faites le mieux et ciblez un groupe spécifique de personnes. Un alignement étroit avec votre audience vous permet de mieux la comprendre et donc de construire la confiance.
Targeting the new generation, millennial women, especially those who are high earners, can help businesses increase brand visibility and encourage people to buy outside of traditional holiday periods like Christmas, Valentine’s Day, and Mother’s Day.
10. Offer Speed and Convenience
Customers want their products as quickly as possible, prioritizing convenience and time savings. Fast shipping drives higher conversion rates. Because 68% of consumers say, fast shipping makes them more likely to place an order online. That means an extra day of shipping time can make or break a purchase. Eighty-five percent of consumers look for better options elsewhere when delivery times are too long.
The concept is simple but difficult to implement; you’ll need to act on storage, picking, packing, and shipping. In particular, clear and accurate online tracking, SMS or email updates, and ongoing online support can improve your jewelry store sales, visibility and loyalty. Offering multiple payment options is another way to speed up the checkout process. To compete with established brands, you need to offer fast delivery and alternative payment options to consumers, as well as be visible.
Conclusion
There’s absolutely no doubt about it. Technology has invaded the marketplace. No matter how traditional and reluctant some jewelers may be, adopting mobile solutions to maintain and enhance their brand is an essential step in gaining the attention of 21st-century consumers.
Creating a dedicated app or simply creating or updating an existing website can have a significant benefit for luxury détaillants de bijoux. Making the online presence interactive with well-placed calls to action (CTAs), interesting features, and an overall look and feel that reinforces that sense of elegance and luxury while resembling the attentive in-store shopping experience is a great way to establish yourself as a modern jeweler.
Are you ready to meet the demands of the modern consumer? Bring your business online and enhance your jewelry store sales with the help of ChainDrive logiciel de gestion de bijouterie. It’s omnichannel solution, give your customers the experience they expect, and watch your profits grow. Request a free live ERP software demo with our experts today to get started.