Conception Marketing Mobile avec vos clients à l'esprit
If you could survey every person who walked into your retail store, how many would have a smartphone? Mobile marketing is increasingly effective because the use of mobile devices has grown exponentially. It makes sense to invest in mobile marketing campaigns, but it also makes sense to do the research that lets you design Mobile Marketing for the market you actually have and plan on expansion based on what works.
Commencez avec vos propres données CRM
If you have the ability to capture data from point of sale, opt-in loyalty programs, and other Customer Relationship Management programs, this is the best place to start designing your campaigns. Comparing historical and real-time data from your own customers gives valuable insights on buying patterns, trends, and strategies that will appeal to them. Ideas can include:
- bons de réduction et promotion codes à barres pour utiliser lors de leur visite actuelle
- notification instantanée des offres spéciales par messagerie texte SMS
- offre personnelle basée sur les antécédents d'achat
Intégrer le Marketing Mobile avec vos objectifs
Mobile marketing offers a new, effective channel to retailers if it is integrated with the other channels already in place. Since technology has changed retailing, many customers increasingly shop cross-channel by researching online, examining in-store, and buying as conveniently as possible. There is an expectation that the business they buy from be as omnichannel as they are, keeping up with contact in a seamless experience.
Car are Mobile Marketing is part of an integrated retail management solution, the capability to be completely omnichannel and effective across every potential customer contact is available. Designing mobile campaigns to target customers the way they prefer being reached, providing a seamless cross-channel retail experience, is possible with the right software.