How To Manage Your Product Information Across The Web
Most retailers would like to expand their presence online and many find that third-party marketplaces enable them to do this. ChainDrive’s omnichannel retail software gives you the tools to take advantage of online marketplace databases, individualizing your product information, and analyzing all activity effectively through integration.
Take Advantage of Online Marketplace Databases
Most online marketplaces will provide information on how your products are faring against competitors. Check performance regularly, even daily, and note the patterns of performance. Consider generating reports that show the sales daily, month-to-date, and year-to-date for each channel and compare things like pricing, demand, time of day, etc.
Consider Individualizing Your Product Information
The fear of being penalized by Google for duplicate content certainly shows up in discussions about product information but it is unlikely that it will happen. The real issue is simply where your product will show up in the lineup of similar products. Many retailers will analyze which descriptions are most effective and which features are commented on regularly and adjust their content accordingly. The more information you can give an online shopper, the better, but it can be presented in ways that are effective for specific marketplaces. Using more SEO tactics on your own site helps keep it up there in rankings, too.
ChainDrive Retail Software Integrates Your Analysis of All Activity
The value of being able to integrate all this information cannot be overstated. Central management of product and market information is possible with ChainDrive omnichannel retail software because the centralized database already has all your needed data in one place. With the Product Information Management (PIM) capabilities you can maintain and automatically modify rich data, images, pricing, and market-specific listing requirements so that your product information is consistently accurate in real time.
ChainDrive product management software enables product information management and much more with a professionally designed and supported platform that retailers have trusted for decades. As times have changed, ChainDrive has kept up with the competition and that flexibility gives you the tools to keep up with all that is happening online across every channel. Integrate your omnichannel presence with ChainDrive and maintain the specifics of individual sites with the attention to detail that makes you stand out in the crowd.