Is Your Local Sporting Goods Website Ready To Compete?

Local teams need local retailers and local websites.

Local sporting goods stores have an edge on the competition when it comes to local sports. ChainDrive’s best sporting goods POS software for sporting goods retailers provides the tools to handle orders for entire teams. This means a local sporting goods store can be the supplier of uniforms and equipment for a particular school or team. Individuals can come in and purchase their uniform, for instance, and the system automatically adjusts a single back-office price and product list.

But today’s sports are linked to online activity in the form of team announcements, calendars, and more. By providing features of interest to your customers on your website, your sporting goods operation can compete with much larger entities because you have a built-in audience.

Provide Local Sporting Information

Parents of young athletes appreciate knowing what is going on. When your site is the source of reliable information, your site becomes the one that is bookmarked. Make sure it is mobile-friendly and assign someone the task of keeping it updated. If nobody on staff is available, invest in an hour or so of a virtual assistant’s time to do this. It will be worth the investment.

If your store does repairs, provide the information on which types of repairs can be done. ChainDrive’s best sporting goods POS software includes tools for keeping track of what comes in, what is necessary to fix the item, and other details. If your business does not handle repairs, providing information on reliable sources is always welcome.

Provide Universal Sporting Information

Links to the local team’s headquarters can be helpful, too. Little League, AYSO, and other large sports organizations provide more information and your site can be the automatic gateway. Whatever your customer base is interested in, look for material that can be curated and linked on your site so that traffic is increased.

In addition to local events, sponsor some workshops of interest and archive the information for future reference. Soccer referee training, basic sports injury treatment, and similar subjects are always welcome. How to remove grass stains, what to do with an accumulation of equipment, and when to replace footwear or gear can be a great help to someone searching online for that advice.

Utilizing the power of ChainDrive for sporting goods retailers to keep your business running smoothly releases time and energy for your staff to interact with the customers who walk in the door of your store. It also frees you to branch out into creating a site that is ready to compete online and score.