Manage Your Operation, Not Just Your Customers
Customer relationship management is a necessity in retail operations, but you can make your entire retail chain more efficient and profitable if you focus on managing your operations with the right operations management system.
Operations management involves CRM, but it goes well beyond simply managing customer relations. It also includes other key aspects to running a retail business, whether we’re talking about a general department store or a niche vertical like a toy store or a shoe store. Retail operations management includes the following operational support:
- Customer relationship management (we might as well start here)
- Employee contribution comparisons
- Inventory control
- Product availability irregularities
- Transactional sales data
- Gross margin figures
- Unique POS transaction details
- Mailing list management
- Stock status
- Shrink status
- Retail analytics
- Loss prevention
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[…] retail operations manager is watching a stream of data that includes individual decisions made by shoppers, shipping dates […]