Who Does Your Mobile Marketing?
If your mobile marketing strategy does not include a team who can interact with the customer in real time, your mobile marketing strategy is insufficient. It also will lack power if the tools to...
If your mobile marketing strategy does not include a team who can interact with the customer in real time, your mobile marketing strategy is insufficient. It also will lack power if the tools to...
Price management is more than making sure the correct price tags are on the product. Among other things, prices need to be set according to specific parameters, coordinated with promotional campaigns, and monitored &...
One of the oft-stated criticisms of the fashion industry is that the models you see are rarely the size of average consumers. If you were to take a survey of apparel shoppers, what would...
People make mistakes. This unfortunate reality can cost a retailer far too much when those mistakes are made in accounting. That’s why ChainDrive designed its Retail Accounting Software to be automated, integrated, and user-defined....
One of the realities of any business is the need to communicate within the organization. This is true of retail analytics, too. Software that is designed to make both analysis and communication optimal equips a...
Implementation Methodology is an essential element of ChainDrive’s Professional Services. “Implementation” is defined as the act of carrying out a plan and making sure it works the way it was designed to do. “Methodology”...
One of the most important tasks of retail management is setting effective goals for employees. Sales and performance goals are an essential part of store budgeting but they must be specific, reasonable, and measurable. Specific...
OTB — Open To Buy — should be part of every retailer’s planning no matter what size their operation is. Small retailers don’t have a lot of margin for error when it comes to...
Specialty retailers are in a niche market because they offer goods and services that may be difficult to find. These unique, highly focused niches mean that there isn’t a lot of margin for error....
One of the problems retailers face when operating a webstore is a lack of connections to the rest of their business. This silo-effect is inefficient for any multichannel operation and the inefficiency results in...