Pinterest + Home Decor Retailers = Great Connections
Where do your home decor customers get the ideas that bring them into your store? Chances are, they get much of their inspiration from Pinterest, and if your retail business isn’t using this great tool to connect, you are missing opportunities for profit.
The Reason Home Decor Retailers Should Pin
Pinterest is basically a social site, where people can create boards of “pinned” pictures and links they like. Since the person trying to figure out how to decorate their home collects pictures and ideas, Pinterest is a natural fit. It’s easy to get on the site and add to your board, and see all your potential ideas in one spot.
But Pinterest reaches out to businesses, with guides and other helps specifically designed to allow you to utilize the site as a tool to connect with your customers — both present and future. Here are a few ideas to make that happen:
- Create boards in the categories your home decor business sells.
- Pin new products, classics, etc. Link to your site and blog.
- Utilize the Pin button online for every item in your webstore.
- In the store, create displays or signage that points out the most popular Pins.
- Explore the potential social media marketing gives your multichannel home decor retail business.
The Reason Retail Furniture Store Software Helps Manage More Details
Some home decor retailers might say that adding something like Pinterest to the list of things to do is just too much. But the challenge of multichannel retail management is exactly why ChainDrive retail furniture store software was designed, and ChainDrive for Home Decor enables that challenge to meet with success. Because the software integrates the various channels in the business, there is accuracy and transparency from one end of the operations to the other. Details can be managed with maximum efficiency, and marketing campaigns like Pinterest are utilized to great effect.