POS + EMV = Compliance, Security, and More

By now, US retailers should have their stores ready with the capability to process cards using the EMV chip. By doing this, they are complying with government regulations aimed at getting in step with the global fight to provide secure retail transactions. This is one more example of the need for high-end retail management software solutions that integrate credit and debit into the payment processor at Point of Sale.

This is an important factor for retailers because being in compliance means each transaction is more secure. There is less potential for fraud and less risk of liability, but there is an even better benefit: customer confidence.

Confidence of Customers

Everyone who uses a credit or debit card receives notifications about the dangers of fraud, the risk of ID theft, and the need to be careful with their information. While many may  have just skimmed their letters and trashed them, the message has been repeated often enough through the media that consumers are aware of security concerns.

Even the most undiscerning consumer realizes there is a new technology called a “chip” when their card issuer sends them their new card containing the device. That hasn’t happened for 100% of consumers, but the rest will get their cards soon.

What does this mean at POS? It means there is an expectation of processing capable of dealing with the new cards. Retailers should have processing capable of the security measures card issuers are telling consumers they need. That means retailers need the technology that is capable of meeting this new standard.

Software That Delivers

Point of Sale Software  must be able to utilize an EMV chip. If your software cannot integrate the new standards of transaction, it leaves you vulnerable to fraud, liability, and loss of customer confidence. That’s reason enough to make sure your POS is EMV-compliant. Need help? ChainDrive provides the support to answer questions and transition to meet the standards of retail today.