Retail Vs. E-tail: Who’s Got Your Back?
Retail vs etail :There’s traditional retailing where you purchase merchandise, have it shipped to your store or warehouse facility, transport it to the retail location so it can be placed on the shelf, priced, and displayed, then finally sold to the customer. Then there’s the newfangled approach, what we call e-tailing.
What Exactly is ‘E-tailing’?
E-tailing is simply a fancy name for retailing online. The ‘E’ stands for electronic, so we’re talking about electronic retailing.
Even with e-tailing, there are multiple modes of conducting business. You can sell through mobile phone apps, through your website’s e-commerce solution or shopping cart, through your Facebook store, eBay, Amazon fulfillment, you name it. It’s all ‘e-tailing’.
The question for you as the retailer is, How can we incorporate e-tailing into our normal retailing operations. We admit, that’s quite a challenge. But ChainDrive does have a solution.
The ChainDrive E-tail Integration Solution
There are several components to the ChainDrive Retail Management Solution that can assist you with electronic commerce integration. Here are just a few of those components:
- Ecommerce gateway
- Mobile Assistant
- Web Order Fulfillment
- E-Commerce Gateway
- Mobile Marketing
Other components have ways of integrating specific processes of retail operations into your e-tail operations.
How Do You Know Which Solution Is Right For You?
Retail vs Etail – Knowing which retail management solution is right for you could be a challenge for any organization. The first step is to take inventory of your processes and look for ways to make your current operations more efficient. Do you currently have an e-commerce presence? If not, that will make a difference in how you integrate it into your current retail operations versus integrating a Web fulfillment solution to handle your already running e-commerce operations.
After you understand your needs, take a look at the solutions in our inventory and see which ones are capable of handling the tasks you need handled.
ChainDrive’s omnichannel retail management software offers product information management, inventory management, and order management and fulfillment. Web Order Fulfillment offers some of the same components, but you can manage your customer relationships across multiple channels, and manage your product vendors more efficiently. The E-Commerce Gateway is great for integrating with third party e-commerce solutions you already have implemented.
Don’t let it overwhelm you. ChainDrive offers professional custom development support.
