How Great Is Your Point of Sale?
The Point of Sale is a transaction, but it encompasses more than just a single transaction. With ChainDrive’s Point of Sale software, retailers are equipped to make each and every transaction great.
Making All Transactions Great
The key to continued success for retailers is continual transactions that are profitable. That means that each time anything is sold, the transaction is a positive experience for both customer and retailer. This keeps customers coming back to the retailer because there has been good engagement in the past and the retailer is trustworthy.
People like great transactions because the memory is good and because the potential for more great transactions is increased. But a great purchase that had a lousy point of sale is not a completely good memory and when another purchase is considered, another retailer will be considered in the hope that the transaction will be better. This is why it is important to make sure the Point of Sale is a great transaction from the view of both customer and retailer.
Great Transactions From A Customer’s View
What do customers want? Increasingly, today’s customer wants to know that their information is secure while being offered a selective range of personalized services. Targeted marketing is fine if they opted for that service, but spam is not. Loyalty programs are great, but not if they add complications at checkout. Gift cards and registries should be easy to use.
From a customer’s view, the point of sale should be simple. Any discounts should be automatic and all surprises should be welcome benefits of being there.
Great Transactions From A Retailer’s View
What do retailers want? When you are a retailer, you want to be able to offer the security and simplicity of the customer’s wishes so that the customer keeps coming back for more. That means that the software used at the Point of Sale needs to be able to do a variety of things without any hassle.
ChainDrive’s Point of Sale component is part of an integrated retail management solution with over two decades of client satisfaction. It has been developed and designed to make all transactions great from both customer and retailer’s viewpoints. With the options to customize components for unique functionality and the professional support that you deserve, ChainDrive can make all your transactions great by equipping your retail business to be great.