Catch the Attention of Busy Shoppers
What do the majority of people have with them when they are out and about? They have their cell phone somewhere on their person. Shoppers whip out their phone to compare prices, read reviews, and sometimes make an online purchase while they are standing in a store. Mobile marketing is effective with busy people because they can get the promotional information they want immediately and respond to it instantly.
SMS Text Messages Work Efficiently
Direct marketing messages need to be in a technology that is accessible to the majority of consumers. The technology needs to be device-agnostic so that most cell phones can utilize it. The technology needs to use very little data so that most cell phone users don’t mind getting the message since it doesn’t cost them much. This device-agnostic, low-data marketing message is what SMS text message technology is all about.
Because it is accessible and inexpensive, mobile marketing is well-received. But there is another factor that adds to this reception: the customer opts into the program. Because ChainDrive Mobile Marketing is completely integrated to the Point of Sale and Customer Relationship Management, each customer can be offered a customized marketing program. The special offers and coupons they are interested in are the special offers and coupons they get. A quick notification and glance at their phone provide a virtual coupon, for instance, that can be scanned at the register or announces an in-store special that is worth taking a detour.
Mobile Marketing Features Work Effectively
ChainDrive’s Mobile Marketing component has the features that retailers have asked for. With this software, interaction with customers is simple:
- Voting and polls give customers the opportunity to express their opinions and retailers gain insight on buying trends.
- Contests give entrants the possibility of winning desirable prizes and retailers the potential for future marketing campaigns.
- Opt-in features give shoppers opportunities to decline or accept future contact and keeps retailers from the potential of alienating those who prefer not to be notified.
Customer relationship management is a powerful factor in retail because it connects the dots between the retailer and the individual. Engaging the customer in positive ways, gaining insight into consumer preferences, and immediately catching the attention of busy shoppers are good reasons to utilize the integrated software solutions that ChainDrive Mobile Marketing provides.