Specialty Retailers Need These Product Details
Are you a specialty retailer? Even if you primarily rely on providing a specialty service like eyewear, a well-managed specialty retailer will have an online presence and carry details about their products on their site. Armando Roggio gives us 7 Product Detail Page Differentiators for 2015 on PracticalEcommerce:
- multiple images of each product
- customer-submitted product images
- customer review and ratings
- return policy information
- shipping information
- customer service options
A Good Website Answers Questions for Customers
Even if you don’t actually sell anything online (why not?) having these things on your site where appropriate give you more ways to connect with your customers. Today’s retail customer expects an online presence and a way to find the answers to questions even when the doors are closed in your store.
Because today’s retail customer shops across multiple channels before committing to a purchase, specialty retailers need to be multi-channel as well. The secret to successfully managing all this variety along with the unique & diverse product assortment you offer is in the type of software solution you choose.
Good Software Provides Answers for Retailers
Specialty retail really needs retail software for specialty retailers because then the specialty store software is designed to provide the support and functionality needed to integrate all the operations into a smooth-running enterprise that can meet the customer wherever contact is desired — online or off.
Providing details on your products and services on your site means that those searching for what you offer can find your business. The more complete your site is, the easier it is for that searcher to become a customer.