3 Ways Sporting Goods Retailers Can Beat The Competition
Sporting goods retailers face stiff competition. But retail software for sporting goods retailers can provide the winning edge because it equips retailers with accurate data about their business and the analysis of that data for appropriate action. Here are three ways sporting goods retailers can beat the competition they face in the store and online:
Products They Want For Sports They Play
When people are coming into the store asking if you carry a product, it’s a good indication there’s an interest in the sport that uses that product. ChainDrive’s integrated retail management software makes CRM simple because the customer preferences can be tracked and analyzed. If customers are getting passionate about bocce ball, for instance, savvy retailers will carry a deeper product line for bocce ball.
A page on the store’s website for popular sports might be how someone finds the store.
Staff That Knows Their Stuff
Many shoppers prefer talking to knowledgeable sales people who can explain confusing details about a product. Training staff by providing access to vendor seminars or online courses is a good investment. Equipping that staff with a smartphone or tablet Mobile Assistant makes their job easier and more effective. Helpful staff that knows their stuff can be the difference between a frustrated searcher and a loyal customer.
A page on the store’s website with links to product information and valuable research is a page people bookmark and come back to.
Repair, Recycle, or Resale Potential
Not every sporting goods retailer can provide repair, recycling, or resale options. But those who do give people another reason to come to the store. Retailers who offer resale potential also can provide information on which sports equipment should NOT be re-used, and why.
A page on the store’s website explaining these options will have visitors because people want these services.
Real time information about customer preferences and sophisticated inventory management are only useful if the customer is able to find what they are looking for when they come to the store or site. ChainDrive’s retail software equips sporting goods retailers to compete and win.
