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All retailers need to keep the goal of improving customer loyalty in sight, but jewelry retailers have opportunities that many other categories of retail lack. Every opportunity, however, involves an employee who is confident,...
How many of your customers visit your online store before they come through your door? How many look up your hours on their phone? Jewelry is a category of retail that looks good on...
Jewelry is full of tradition because it has been a cherished accessory for centuries. Necklaces and earrings from ancient tombs often look like they could be worn today and admired as much as they...
The local jeweler has a unique advantage because they are a familiar part of the neighborhood. Familiar and trusted, many of the older generations will turn to the local jeweler first for appraisals and...
Every time a potential customer connects with your retail jewelry business, that’s a touchpoint. With all the technology at our disposal today, potential customers are able to touch your business in multiple ways before...
There are some areas where retail jewelers can’t afford to make mistakes. A valued heirloom in for repairs can’t be lost. That same heirloom being recreated into a new treasure can’t be made into...
