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Successful clienteling is not something that happens by accident. Retailers must strategize their customer relationships and get intentional about building them “from the ground up.” If you get this part of retailing right, you’re...
Clienteling is the art of building customer relationships that lead to profitable and efficient retailing. Effective clienteling requires the right tools that facilitate this relationship-building process. When you find those tools, you’ll discover that...
Every retail operation must spend some time clienteling. You’ve got to make sure you collect accurate information on your customers and that you use that information responsibly to meet your customers’ needs. Are you...
All sectors of retail are challenging and competitive, but there’s something about the apparel industry that makes retailing especially competitive. For one thing, customers are picky about their clothes. Everyone wants to look good,...
When a customer walks into a retail store, they are looking for a specific experience. First, they want to be able to shop for their needs quickly and efficiently. In other words, merchandise must...
All retailers need to keep the goal of improving customer loyalty in sight, but jewelry retailers have opportunities that many other categories of retail lack. Every opportunity, however, involves an employee who is confident,...
Consumers today are wary of sharing their personal data because the news is full of stories about how that data has been misused. But consumers will gladly share their data when there is a clear...
If you’re working in a business that caters to a specific market and uses specialty products and promotions in day-to-day activities, you might consider yourself of a different cloth than large, general retailers. But...
