Tagged: ecommerce gateway
Technology has become an intrinsic part of our lives. Today, most businesses are built entirely around a specific technology platform. Department stores, while they’ve been around for decades, can employ some of the latest...
Retailers who ignore the internet are going to have a hard time staying in business. But retailers who attempt to be active in ecommerce also have a hard time because it can be difficult...
Ecommerce is all about connectivity. We connect with our potential customers as they touch the sales funnels our marketing team creates and we keep connecting as they move through the funnel to the point...
Phygital Retailing is the catchphrase for the phenomenon of today’s marketplace. Customers seamlessly switch from a physical shopping experience to a digital one. Often the sales funnel involves both physical and digital interactions so...
Selling online expands your retailing, there is no argument on that. But being involved with ecommerce requires the ability to integrate the digital and physical aspects of your business so that what is happening...
If you are going to operate a successful online business, you need to be able to integrate the physical aspects of your business with the digital data in a seamless manner throughout the enterprise....
Data needs to move in order to be useful. Inventory updates, purchase details, customer information, and all the other pieces of data that involve your business are not worth much until they can be...
The number of people who are shopping online is growing faster than retailers are keeping up. If you don’t have a way to seamlessly update inventory and purchase details, those online shoppers will shop...
What is phygital? It’s a marketing term that has been coined in recent years to describe the blending of physical and digital experiences. This would once have been considered science fiction; a fantasy that...
The benefits of selling online are attractive for retailers. A good website or presence as a third-party seller on one of the major online marketplaces increases exposure of the brand, entices new customers, and...