Tagged: KPIs

KPIs and sales incentives

Should Retailers Rethink KPI and Sales Incentives?

Shoppers rarely make a purchase based solely on one salesperson’s efforts during one visit to the store. Meeting today’s customer expectations involves many contacts across multiple channels because most consumers are browsing online as well...

Marketers are targeting value over thriftiness

The economy has improved substantially within the past five years since some troubling times around 2008. However, thrifty spending remains a strong mindset in customers around the nation. There seems to be an attitude...