How To Earn Trust With Mobile Marketing
Consumers today are wary of sharing their personal data because the news is full of stories about how that data has been misused. But consumers will gladly share their data when there is a clear...
Consumers today are wary of sharing their personal data because the news is full of stories about how that data has been misused. But consumers will gladly share their data when there is a clear...
When most (if not all) of your customers carry a phone that can receive text messages, it makes sense to utilize that opportunity for engagement. ChainDrive Mobile Marketing enables you to instantly connect with...
What do the majority of people have with them when they are out and about? They have their cell phone somewhere on their person. Shoppers whip out their phone to compare prices, read reviews,...
How many of your customers rely on their smartphone throughout the day? Pew Research says that 95% of Americans own a cell phone of some kind and 77% of those are smartphones. In 2011,...
A recent New York Times article by Michael Corkery asks the question, “Is American Retail at a Historic Tipping Point?” This is a question many retailers wonder about since the industry has changed so...
When it comes to marketing technology, two things are important. First, the retailer has to use the method that reaches the most people. Second, the retailer has to be able to use that method...
Direct marketing messages have changed the way retailers can connect with customers. This can be a great thing if you are a consumer who wants to be in on special offers and store events....
Mobile marketing for retailers is different than traditional marketing because it allows you to reach your target clientele when they’re on the move. Using SMS messaging and modern technology, you can send direct messages...
People today spend more time on their mobile phones than they do their computers or watching TV. That’s a great opportunity for retailers to build customer relationships. As you know, managing your customer relationships...