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The local jeweler has a unique advantage because they are a familiar part of the neighborhood. Familiar and trusted, many of the older generations will turn to the local jeweler first for appraisals and...
Have you ever tried to be your own customer? Most retailers will employ someone, a mystery shopper, to walk into the store, make some purchases and report on their experience. This is because the...
A jewelry store is supposed to be a place where dreams come true and customers find the perfect piece of adornment. But when jewelry retailers make certain mistakes, those dreams aren’t going to be...
