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When retail management looks at mobile marketing, the focus is usually on customer relations rather than Google algorithms. But the recent Google mobile-friendly update caused so much concern among webmasters that it was dubbed “mobilegeddon”....
mobile marketing is here to stay. In fact, the recent FCC Auction 97 proves that wireless applications are profitable — profitable enough to invest almost 45 billion dollars just to get the licensing for...
Mobile marketing has a lot of advantages. It is a great way to connect with customers if it’s done right, because the smartphone is increasingly an essential accessory for daily life. With the right...
The widespread use of smartphones across all age groups and demographics has instead brought mobile marketing into the category of accepted business operations, and the presence of wifi in a retail store is an...
If you could survey every person who walked into your retail store, how many would have a smartphone? Mobile marketing is increasingly effective because the use of mobile devices has grown exponentially. It makes...
Most of us like to offer an opinion, and when that opinion influences the products we buy it’s flattering. The ChainDrive Mobile Marketing Voting/Poll feature makes it easy to get feedback from your target...
Using SMS text messaging for Mobile Marketing is an increasingly popular way for retailers to target a campaign, but it takes skill to keep your message focused and effective. Because text messages are limited,...
When a customer opts in to a loyalty program, they are giving permission to be contacted for future marketing offers. This permission granted shouldn’t be abused by a landslide of bulk generic messages, but...
Sometimes a marketing trend looks like it won’t keep going strong long enough to get any return on a retailer’s investment, but the mobile marketing bandwagon has proven to be more than a trend....
Specialty retail is a dynamic field that is perfect for the multi-channel marketing available today. With the right technology and approach, your specialty retail management can be effective all across the board, but you...
