Target pushes forward with mobile coupons via interactive marketing
Mobile marketing is a new and highly useful way for retail businesses to reach out to their customers and potentially drive more business to their stores. By offering incentive for customers to make themselves available for contact on-the-go, businesses are able to reach out to more people at a faster rate and make more sales.
One of the most common uses of mobile marketing is the delivery of mobile coupons – specifically, the department store chain Target is highly interested in increasing awareness of their mobile coupon initiative, which can help customers save bundles on some of their favorite products. To do this, Target has launched an interactive marketing campaign.
The article on Mobile Commerce Daily explains:
“Target is using a combination of mobile advertising, SMS and its mobile site to educate consumers about the company’s mobile coupon initiative and encourage them to save money on several of their favorite products. The company is running the mobile campaign within The Weather Channel’s iPhone application. Target has relied on mobile advertising in the past to drive in-store traffic, as well as mobile app and mobile site revenue.”
By offering a clickable link in the popular Weather Channel app, Target is trying to make it easy for customers to learn about the mobile coupon system and get involved themselves. It’s an interesting strategy – Target is using mobile technology to advertise their mobile technology!
There are a lot of ways to get the word out about your mobile offers. If you don’t have the revenue to support a strong ad campaign such as Target’s, consider having your in-store employees inform customers of the opportunity at the point of sale or have in-store advertisements about it. Mobile coupons help drive business, and they’re great for customer satisfaction, too. Try it out and see if it improves your business!