Last-Minute Valentine Ideas For Jewelry Retailers
Valentine’s Day is a big deal for jewelry retailers. Why is it such a big deal? Because everyone thinks of jewelry when we think of giving a love gift, along with some flowers and chocolate. Retailers carefully prepare for the week before the Big Day, but shoppers often don’t buy until the deadline.
This procrastination works in a jewelry retailer’s favor since last-minute gifts are often impulsive and generous. Make it easy to find the perfect last-minute gift of jewelry by utilizing tactics like these:
- Offer low-mid-high end prices in a comparative display
- Display alternatives to the classic heart necklaces, tennis bracelets, and diamond studs
- Set up a customizing spot for the popular build-your-own pieces and provide a dedicated sales assistant
- Offer free gift wrapping, and perhaps a complimentary chocolate or flower
- Send out some email and text messages to the customers on your list, offering secret sales
- Run a “love story” contest where folks submit the story of their relationship and the jewelry that it symbolizes
Jewelry Is a Symbol of Sentiment
Each one of these suggestions can quickly be put into place. The last idea, that of the love story, is a campaign that can extend past February 14th and provide content for your blog if permission to publish is obtained. Letting your customers tell their stories is not just good advertising, it is also good for the relationship you have with your customers.
Jewelry is far more than metal and precious stones – it symbolizes feelings, commitment, and investment. Last-minute customers who find the valentine’s day jewelry that symbolizes their own feelings and commitment are apt to invest in more than a quick gift. Their successful shopping venture can turn them into long-term customers who look to your well-managed jewelry business to provide them with what they want over many holidays.