What Makes Mobile Marketing Different?
Mobile marketing for retailers is different than traditional marketing because it allows you to reach your target clientele when they’re on the move. Using SMS messaging and modern technology, you can send direct messages that appeal to your target market and drive traffic to your retail stores in real-time, near real-time, and all times of the day and night.
What other retailers have done quite effectively is promote in-store discounts and provide barcode coupons through smartphone apps. Customers love them, they make retailers money, and they’re easy to implement.
Here are three ways to effectively drive traffic to your retail stores using mobile marketing:
- Virtual coupons – Virtual coupons allow you to create barcoded discounts that can be texted to your clientele based on past purchasing habits or stated interests. They are redeemable at the point of sale and get your most loyal customers back in the door to spend again. Virtual coupons can increase your sales per customer and other key metrics at less than the cost of other marketing programs.
- Promote in-store specials – Want to drive more foot traffic to your brick-and-mortar stores? Have an in-store special and notify your customers by SMS messaging. This allows you to have the special and invite customers to take advantage of the specials while shopping at your store. This is the best way to reward loyal customers who shop at your store again and again. Give them unique discounts based on their purchasing habits.
- Sponsor a Contest – Host a contest that requires interaction. Have your customers respond to your text with a keyword or trivia question answer. The winner receives a discount on in-store shopping.
There are all sorts of ways to drive traffic to your retail store using mobile marketing. Get creative, be proactive, and start messaging to improve your bottom line.