Who Comes In A Jewelry Store On Christmas Eve?
The reason why stereotypes are stereotypes is that they are recognizable. The stereotype of last-minute Christmas Eve shopping? That is recognizable, too. For jewelry retailers, these Christmas Eve shoppers are characterized by traits like impulsivity, generosity, and a desperation for ideas. The people who come into a jewelry store on Christmas Eve need help to find the perfect gift.
Last-Minute Shoppers Need Help
Jewelry stores can be confusing for people who aren’t regular shoppers. It helps when the store has displays showing a range of prices and lots of friendly staff who are equipped to help find the perfect item. This is where ChainDrive’s integrated solutions can make a huge difference. Staff can find inventory and see the real-time status of specific products.
It also makes it simple to demonstrate the future possibilities of jewelry that can be added to over time, like the popular beaded necklace or bracelet. Even the traditional charm bracelet is making a comeback. A gift of a bracelet and one special charm or bead has a promise of future additions as the relationship grows.
Sales associates who are familiar with all the options available and equipped with mobile devices that can instantly look up product information and warranty details are able to help shoppers in a hurry.
Jewelry Retailing Software Make It Easy To Shop Fast
The entire holiday season is more enjoyable when the process of gift shopping goes smoothly. For most shoppers, that also means it goes quickly. For last-minute shoppers, smoothly and quickly are imperatives. The addition of free gift wrapping services often tips the scales in favor of an immediate purchase. A clear return policy also helps the decision because the gift-giver knows that the thought will be appreciated even if the gift isn’t quite right.
Staff can answer questions on returns or repairs for those customers looking past the immediate holiday. Many times a satisfied Christmas Eve shopper returns in the new year to see about appraisals of jewelry no longer wanted or look into the potential of turning an heirloom into a new treasure.
ChainDrive gives Jewelry Retailers the ability to optimize and transform their business so that every aspect and every channel is running smoothly. This makes even the last-minute holiday shopping frenzy a good experience for everyone.