Who Is Your Customer?

Can you identify your customers in the crowd?

One of the most important things in retail is a knowledge of the customer. Without collecting information about your customer base and analyzing the facts, you really don’t know who your customers are and what they will be interested in buying. If you don’t know what they are interested in buying, you don’t stock the right inventory or offer the promotions that will appeal to them. ChainDrive’s CRM-Clienteling software provides the tools you need to get to know who your customers are and how to reach them effectively.

Customer Analytics Require All The Facts

Analytics is an important part of retailing because it enables retailers to interpret the behavior of their customers in meaningful ways. But without a complete collection of the facts, any analysis is hindered. Today’s consumer uses multiple channels to interact with retailers, so the facts about their shopping are found in multiple places.

ChainDrive integrates all the channels a retailer uses and stores the data from every channel in one centralized database. This makes it easy to accurately assess the value of the customer with RFM (Regency, Frequency, Monetary) analysis. Customer behavior can be analyzed in real time with accuracy, even down to the specific facts of items purchased and dollar amount spent by date. Having all the facts gives an accurate picture of who your customers are and provide insight into which actions will be meaningful.

Clienteling Connects You To Your Customers

The line between customer and client isn’t sharply defined. Most would agree, though, that a client is more engaged and loyal than a customer because there is a commitment on both sides. “Clienteling” is the process of interacting with customers on a personal level, using the insights gained from their history to offer a personalized experience.

ChainDrive’s CRM-Clienteling software equips sales staff with the ability to access customer information with their mobile device, update profiles, look up transaction history, and more. When staff members are trained to use this information correctly, they cultivate customer engagement by providing the services needed every time. Promotional campaigns can be targeted and specific to the shopping channel of choice. Marketing can be customized, so that staff can offer future contact that is tailored to the current preferences of the shopper.

The attention to details and facts in ChainDrive’s CRM-Clienteling software lets you know exactly who your customer is and deepen their connection to your business.