More Winter Workshops For Footwear Stores
Wintertime is when the piles of shoes and boots by the door get bigger and muddier. What happens when a family has to find a place to put the footwear? This is a great opportunity for footwear retailers to offer solutions for managing the mess with a fully integrated shoe inventory software like ChainDrive.
Be The Source of Good Advice For Footwear
Workshops are a natural for providing customers with good advice, but every retailer should be actively adding to their website too. That means links to YouTube videos of the workshop speakers, live feeds of workshops, blogs, and articles. Each one of these are good for customers because they hold the information they need — but they are also good for marketing because they are SEO strategies.
What subjects could your helpful workshops and articles cover?
- How to clean winter salt and mud from suede and leather
- How to care for wet boots and shoes
- How to store footwear
- How to set up an entryway with a place for wet boots or shoes
- How to organize a mudroom
- How to clean and organize sports footwear
For example, many homeowners prefer to have shoes removed at the door to keep dirt from being tracked into the house. Expensive flooring is protected from the grit on the bottoms of the shoe and the home stays cleaner. But that means a spot has to be set up where guests can sit to remove shoes and maybe put on slippers.
Integrate & Optimize
Offering helpful advice does more than encourage customers to come back to your store. A well-managed footwear retail business integrates all the details, from inventory status to web sales to customer preferences. That integration allows an optimal use of your assets and strategic plans for success.
When you are using an integrated retail management solution like ChainDrive, it is easy to take customer polls on the questions they would like answered, or collect feedback on the workshops already held. Future plans can be intelligently adjusted and inventory stocked according to customer requests. Maximize your shoe store inventory management by utilizing a comprehensive shoe inventory software solution.