10 conseils de marchandisage de détail à garder à l'esprit
Merchandising is one of the basic skills that retailers need. ChainDrive’s Integrated Retail Management Solution Merchandising component gives you the tools to plan your merchandising strategies with the most effect. While you are planning your campaign, keep these tips in mind:
- plan selon votre inventaire actuel et les clients
- créer un thème pour l’ensemble du magasin ; couleur, concept, etc..
- écrans de produit doivent être propres et simples, pas encombré et écrasante
- affiche en appelle doit découler naturellement par le biais de la boutique
- pense que “accessible,” faire participer votre client sous tous les angles d'approche
- panneaux de signalisation qui est logique et est à jour
- actualiser régulièrement les affichages
- éclairage sous plusieurs angles ajusté pour chaque nouvel affichage
- obtenir la rétroaction des clients et de modifier en conséquence
- poster heures clairement, ainsi que d’un teaser pour amener du trafic à l’intérieur
While these retail merchandising tips are universal, your retail business is specific. You need to be able to plan your merchandising with your specific inventory and customer base in mind, and that requires data from your own stores. Once you have the information, you need to be able to figure out what to do with it. This is where the right software with the right support system makes all the difference for any retailer who is serious about maximizing their potential across every aspect of their business.
ChainDrive Logiciels de Merchandising au détail has carefully crafted an integrated retail management solution that utilizes adaptable features to allow complete customization. Merchandising insights and strategies are accomplished with our leading-edge simulation, purchasing, allocation and replenishment methodologies. Explore the possibilities, then give us a call to discuss the potential for your enterprise. We have the ability to provide you with the solution to your retail management challenges.