Gestion de la relation client avec l'are
Aucun commerce de détail ne peut réussir sans une base solide de clients. Si vous rejoindre “habitués” who frequent your locations and buy products they can use time and again, or you rely on the business of people passing through or shopping for a one-time, specific purchase, your retail business depends on the people it sells to. That’s why having a good relationship with your customers is so important. Being able to communicate effectively helps you advertise, promote, and spread interest for your store(s). But how do you do that? ChainDrive’s retail management solution has the answer for you. gestion de la relation client software helps you keep track of your customers and their interest, and it helps you take action that will better your relationship with them.
CRM’s customer database stores information you’ve gathered about customers new and repeating. If customers choose to provide information such as e-mail, telephone number, or other contact means at the point of sale, your retail business can contact them with special offers and so forth. This data is stored in the customer database for easy access.
CRM also handles many types of special offers and promotions. You can promote new products via e-mail or SMS by sending customers messages alerting them to their sale. You can also send out special offers like coupons – you might even want to have them be a reward for a poll or a contest. These types of interactions get the customer interested and involved – they’re a great idea!
You can also create custom marketing campaigns based on information found in your CRM software. If you find out your customers respond best to a certain product, brand, or price range, you can capitalize on it!
Take the leap with ChainDrive and use CRM software to keep your customer base happy.