Omicron, grippe et clients de détail inquiets
This is a challenging season for retailers because the seasonal concerns about the spread of disease in public places has been amplified by the threat of new covid variant, Omicron. News stories of businesses temporarily closing in Canada and Europe because an Omicron spread rapidly and bring the fears among public. There isn’t a way to predict how the Omicron scare could change the 2021 holiday shopping season but there are ways les détaillants can reassure customers who are worried about being safe in the store.
Craintes de lutte avec les faits
Le CDC a un vaste site Web avec pages d'information suitable for posting in public restrooms. This makes it clear how diseases are transmitted and clarifies how new covid variant – Omicron in particular is dangerous if we contact with a positive client. The virus does stay alive on commonly touched surfaces like door handles for several hours. In light of that fact, a cleaning regimen that specifically targets such surfaces can be posted to reassure consumers.
Other ways to help limit the spread of disease could be as simple as placing sanitizing gel dispensers and wipes around the store and maintaining a clean, well lit environment with good air quality. That kind of store just feels healthy to people.
Offrir d'autres façons d'acheter vos marchandises
Retailers that have several channels available for shoppers have a distinct advantage because they can offer other ways to buy from their business. Items can be purchased online and shipped to a nearby store for pickup, limiting exposure to public spaces. The purchase can even be shipped to the shopper’s home if desired. Call centers, catalogs, and mail order are old school ways to buy remotely but still popular among many.
Marketing campaigns can effectively target customers who may prefer an alternative to leaving their home this season.
Résoudre des problèmes spécifiques si nécessaire
Some stores might need to deal with specific issues. A public play area might benefit from added cleaning procedures, for instance. The tactics employed to counter public fears of diseases like Omicron or the familiar flu season need to be as specific as possible. Retail management is familiar with the challenge of being flexible to address changing concerns while maintaining normal procedures.
One way to equip retail management to meet the challenges is by utilizing an integrated Logiciel de gestion de vente au détail capable of diversity. ChainDrive’s formulaire de demande de démonstration offers a starting point in seeing the possibilities the right software can provide. The free demo can be customized if specific issues are a concern for your enterprise, giving real help with retail pain points.